Product Feed Management 101
I can’t tell you how many times I’ve heard retailers tell me that managing their Product Feed is one of the biggest challenges for their business. They are often referred to as “hard”, “confusing”, and...
View ArticleSubject to Review: Insights into Adword’s Review Extensions
If you have ever worked in Google Adwords, you’ve probably noticed that much of the user experience is intuitive. Nice and outlined, easily understood hierarchy, and mostly clear concise insights to...
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What Does The Data Say? Follow Up Blog
Do you remember where you were when Google announced that the sidebar ads were going away? It sounds funny, but that’s what it felt like when the announcement came out that fateful Friday, February...
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HeroConf Session Recap: Advanced International PPC
The below is a recap of “Advanced International PPC: One Size Doesn’t Fit All”, a HeroConf 2016 session presented by Point It’s Director of Paid Search, Maddie Cary. Did you know that companies still...
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HeroConf Session Recap: Advanced Competitor Intelligence
The below is a recap of “Let’s Get Visual, Visual! Turning Auction Insights into Actionable Data”, a HeroConf 2016 session presented by Point It’s Director of Paid Search, Maddie Cary. Competitor PPC...
View ArticleSitelink Extensions – A Simple Way to Boost Your Clickthrough
According to Google, ads tend to have a 30% jump in clickthrough rate when sitelinks are present, versus the usual standalone ads. Do we have your attention now? This day and age, it’s crucial that you...
View ArticleTop 5 Takeaways From HeroConf 2016
There was lots of great content this year’s HeroConf 2016, a PPC-centric conference hosted on our opposite coast out in Philadelphia, PA. It was also a blast to be a presenter myself this year, talking...
View ArticleDecision: In-House vs. Agency
When tackling digital marketing, there are many things to consider. One of the biggest questions usually revolves around staffing. Should we hire employees in-house to do it, or work with an agency? On...
View ArticleBreaking News from Google Summit 2016
This morning, AdWords made some exciting announcements during their Google Performance Summit event. The theme? How Google is changing their advertising platform features to adapt to a continually...
View ArticleEasy and Affordable Ways to Boost Your Organic Keyword Rankings
While there are so many differing tools out there to help with SEO, what are some easy and cost-efficient techniques to boost your organic search keyword rankings that are manageable for advertisers of...
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